IEEE Malaysia Tech Insights and Student Icon Initiatives Aired on National Radio Station

Fakhrul Zaman Rokhani, Executive Committee for IEEE Malaysia Section

The IEEE Malaysia Tech Insights and Student Icon are initiatives led by the Strategic Communication committee of IEEE Malaysia Section, with a smart partnership with leading national radio station Bernama Radio. These programs were brought live to radio listeners over the air and the Facebook Live (FBLive) on the Bernama Radio’s CampusLife and I-GEN segments, respectively. The Tech Insights and Student Icon are strategic initiatives through mass communication to increase IEEE’s brand awareness and online presence and strengthen the IEEE’s credibility as a leading contributor in technology in Malaysia. The programs are also part of the Reaching Locals initiative as it was conducted in the local Malay language.

Tech Insights initiative highlights IEEE Malaysia Section’s widespread collection of technology and advanced technology developed by its members that bring benefits to society locally and humanity in general. Three episodes aired by Bernama Radio were (1) Early Detection Technology for Diabetic Retinopathy by Dr. Fawnizu Azmadi Hussin (IEEE Malaysia Section Chair) on 14th July 2020, (2) Fall Prevention Technology for Senior Adults by Dr.  Alpha Agape Gopalai and Ir. Dr. Siti Anom Ahmad (EMBS Chapter Chair and Chair-Elect) on 11th August 2020, and (3) PerfectRide: Technology-Assisted Safe Driving by Dr. Sazalinsyah Razali (SMC & RAS Chapters ExComm) on 25th August 2020. Student Icon initiative promotes the voice of IEEE Malaysia Section students and how IEEE shapes their leadership and personality. The first episode aired on 27th October 2020 was on Holistic Character Development, given by the Chair of IEEE Student Branch Curtin University Malaysia, Nurul Ain Hamizan, and Strategic Communication Student ExComm, Muhammad Aiman Hakim Moktar, hoping to inspire their peers – young generations in shaping their leadership and personality.